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AI Insights · Timothy · January 2021

Q4 2020 Performance of Top Android Personal Finance Apps in Brazil

A look into the trends of the leading personal finance apps on Android in Brazil during Q4 2020, showcasing user engagement and download metrics.

Q4 2020 Performance of Top Android Personal Finance Apps in Brazil

As the year 2020 wrapped up, the personal finance budgeting and planning category on the Android platform in Brazil saw a diverse range of user interactions. Data provided by Sensor Tower offers insights into how the top applications in this segment performed in the fourth quarter of the year.

Splitwise, a popular expense-sharing application, showed a significant increase in downloads, jumping from 2K downloads in the week of September 28 to a peak of 6.5K in the last week of December. The app's revenue also saw growth, with a rise from $52 to $84 in the same period. Weekly active users fluctuated, starting at 7.8K and reaching a high of 8.5K in the final week of the quarter.

Money manager & expenses had a late start in the quarter, with no downloads recorded in the first week of November. However, it quickly picked up pace, with downloads increasing from 785 in the second week of November to 4.4K in the last week of December. The weekly active users mirrored this growth, starting at 622 and escalating to 6.7K by the end of the quarter.

Fast Budget - Expense Manager maintained a steady revenue throughout the quarter, beginning at $107 and ending at $192. Download numbers showed a dip mid-quarter but recovered to 1.8K by the end of December. The active user base saw a slight decrease early on but stabilized to 3.6K weekly active users in the final week.

Tricount - Split group bills experienced variability in its downloads, with no downloads recorded for several weeks in the quarter but then surging to 1.8K in the last week of December. Revenue followed a positive trend, increasing from $16 to $30. The app's active users also grew from 416 to 2K over the quarter.

Money Manager (Remove Ads) showed modest numbers in both downloads and revenue. Starting the quarter with minimal downloads, it concluded with 17 downloads in the last week of December. Revenue displayed a slight upward trend, from $31 to $45. However, weekly active user data for this app was not available.

For more detailed insights and analytics on the performance of these apps and others in the personal finance category, Sensor Tower's platform remains a valuable resource.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2021